The Mud Soldier

/ Stunt

Campaign for Visit Flanders and Flanders Fields to commemorate the 100th anniversary of the battle of Passchendaele.

Awards
D&AD – Yellow – Brand experience and environment
Belgium Effie – Bronze – Leisure and entertainment
Travel Marketing Awards – Platinum – Best PR stunt/experiential event
Travel Marketing Awards – Gold – Best use of social media

Agency
Ogilvy Social.Lab

Client
Visit Flanders
Flanders Fields

Creative director
Mathieu Cardon
Gabriel Araujo

Creatives
Bill Bilquin
Sebastien Stevens
Gauthier Fairon
Raphael Allegro