/ Global Brand Support
Gioia is the story of a female duo of entrepreneurs Tania and Carine. For years they dreamed of creating a culinary experience around fresh pasta. And in 2020, they opened a fine dining restaurant in the heart of Brussels’ European District.
Call It What You Want supported them in this journey, helping Gioia become the brand they pictured in their minds all this time. Refined, tasty and most importantly full of joy, their establishment is home of wines, cocktails and savoury dishes featuring the quintessence of Italy.
Branding – Positioning – Storytelling
Brand Tone of Voice – French and English
Content strategy – Content Creation – Client’s coaching
Research and advising – Content creation – External agency coordination
Press Release – Event coordination – Advising
Ambitious, ecstatic, rewarding.
After a year of recovery from a burnout, Gioia was my pilot project as a freelance consultant. It was a chance to redefine the values I wanted to work with. It was the opportunity to go back to my core, challenge myself and learn new skills.
And gurl, was this project godsend 🙌 The relationship we have built with Tania and Carine goes beyond Gioia: working together to make their dream come true, going through ups and downs and learning from each others. As true Italian souls they do chat a lot but the stories are good and the coffee that comes along always delicious.
Client
Restaurant Gioia
Tania Nicaise
Carine Teston
Photography
Jonathan Vahsen
Videography
Lillo Mendola
Web agency
Spade
PR Consultance
Alessandra Teston
Graphic design
Ilaria Bernini
Architect & Interior Design
Od’A Design